Get Your Marketing Up To Speed So You Can Compete

I wrote a lot about the enormous changes occurring in philanthropy. Competition is a dirty word for nonprofits. Frankly, I'd never been. If you are attentive, non-profit, they experience even more massive changes. Here are some of the reasons, but never cover everything that happens:

technology

Social media

generational changes in priorities

Distrust of nonprofits

Applications for transparency and efficiency

Globalization and new voices in conversation

To attract attention, you have to get up to the marketing of speed. It's that kind of world. I have said many times and I will continue to repeat: you want to master. Being good is not enough. If you are not looking to be the absolute best out there and promote it, do not bother to go to work tomorrow. Another person realize and do better than you.

You can start your marketing. You not have to be difficult. Here are three simple steps you can take with you to help spread the word about your organization:

Get a plan - Map out. I write it. The best way for anyone to be under control is to have no plan. It is also the fastest way to get anywhere. Get a written plan and make someone responsible for the execution of it. Most nonprofits have no strategy and if they do, are not written. Some of them do not even know if they have a marketing plan. Yes, believe it or not. This is not acceptable.

Calendar - Establish a schedule to promote and work with supporters and disciples and stick to it. In today's world, it's hard not to have a lot of work done with technology. My team used at different times stop, Klout, Hootsuite for SocialOomph and social media. No need for a social safety commitment of the media to take all day. Annex on all platforms and accounts. Get your marketing email on a schedule set too and make it happen.

Be clear - There is a lot of information out there these days. Everyone is seeing thousands and thousands of images, advertisements or promotions in one day. You must be clear about your brand. If people do not know what it is about one or two seconds lost. Think that every e-mail, email, tweet or image you put out there. Be clear. It is consistent. And not give up. For your messages to cut through the noise, you need repetition and time. If you are patient, you will get traction.